Start with your means.
Who you are, what you know, and whom you can reach.
AN EXPERIMENT IN COLLECTIVE INVENTION
Better ideas.
Built together.
Bring your domain experience. Combine Effectuation, agentic AI, and the intelligence of 40 Darden peers and alumni to build and test a working prototype in one day.
ONE PERSON BRINGS A PERSPECTIVE.
THE ROOM CREATES A NEW POSSIBILITY. ↗
THE EXPERIENCE
One day. A new way to work.
01BEFORE · ~35 MIN
Bring your means.
Define your outcome, baseline, and arrival brief across three short sessions.
Open preparation ↗ 02DURING · SIX HOURSInvent with the room.
Combine complementary expertise, prototype fast, and run uncoached peer tests.
Enter live lab ↗ 03AFTER · YOUR CHOICEChoose your next move.
Run another test, contribute to a peer, or stop.
Plan next move ↗THE INTELLECTUAL FOUNDATION
Effectuation, put to work.
Bound the experiment.
Commit only the time, budget, and exposure you can afford.
Co-create the direction.
Let committed partners reshape the problem and the opportunity.
Learn from surprise.
Turn new constraints into advantage; verify every AI claim.
Keep human agency.
You own judgment and action; AI never decides what matters.
01 / BEFORE YOU ARRIVE
Start with
what you bring.
Define your target outcome, baseline, and firsthand means (~15 min).
BIRD-IN-HAND INVENTORY
Your means
Use non-confidential examples and role titles.
Bird-in-Hand formOffline / standalone draft
Your ideation prompt
02 / JANUARY 29 · THE LIVE LAB
From individual insight
to collective invention.
Lock user, outcome, baseline, and cheapest test before building.
The run of show (10:00 AM – 5:30 PM)
2:30–3:15 PM · TWO 20-MINUTE ROUNDS
Reciprocal Testing · 10 Pods, 5 Pairs
Reciprocal Testing · 10 Pods, 5 Pairs
Observe a partner pod attempt your task uncoached, then switch.
Round A · 20 Min
Pods 1, 3, 5, 7, 9 host · Pods 2, 4, 6, 8, 10 test.
Round B · 20 Min
Pods 2, 4, 6, 8, 10 host · Pods 1, 3, 5, 7, 9 test.
01 · OperatorRuns prototype and scenario uncoached.
02 · Domain ChallengerProbes edge cases and assumptions.
03 · User ObserverLogs hesitation, confusion, and stops.
04 · Evidence StewardRecords tester fit and outcomes.
3-Minute Demo Rule: Credit one change driven by peer evidence.
BEFORE 4:00 PM · ~10 MIN INDIVIDUAL
Individual Transfer Task
Individual Transfer Task
Apply today’s method to a fresh work problem.
EVIDENCE STANDARD
Don’t Confuse the Signals
Don’t Confuse the Signals
Peer tests check usability; target-user tests check fit. Polite praise, AI personas, and slick demos are not demand.
03 / THE FIRST-USER EXCHANGE
Be useful to
someone else’s idea.
Offer a bounded test, domain critique, or consent-based introduction.
Add your project
Record a voluntary offer
Your commitment ledger
04 / YOUR NEXT MOVE
Choose your
own next move.
Own your next experiment, peer contribution, or decision to stop.
PERSONAL NEXT-MOVE CARD
One action you own.
EVIDENCE JOURNAL
Capture what changes.
Logged evidence
DESIGN STUDIO · PLANNING TEAM
Define the day.
Design what follows.
PLANNING BRIEF