Sending followup emails and getting responses

We are setting up demos with potential customers, but running into about a 50% no-show rate.  Trying to refine our process so that customers are more engaged.

Has anyone had experience setting appointments and having an effective follow-through process to ensure the customer makes it to the demo?  Any tips or tricks?  We have a revised process -- would anyone be willing to review what we have and give feedback?

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