Brand architecture

and others!

One of the speakers this summer(I believe his name was James) came and gave part 2 of the Brand/Marketing workshop (part 1 was Lyons Brown). He presented some slides that went over how to formulate your brand ethos and the different aspects/dimensions. He had a framework that could help document/organize brand elements so you can share it with others who might join your team. Does anyone remember this and have these slides to share with me? 

Or any other helpful resources or examples you have seen or done yourself?

Thanks!

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  • Here it is! I reac

    hed to James and he kindly shared these slides that I think are super helpful!